Unleash The Beast
GOLDEN STATE
The Unleash The Beast heads to Sacramento, California, for the Wrangler Long Live Cowboys PBR Sacramento, presented by Cooper Tires, on Jan. 31-Feb. 2.
What You Need To Know
EVENT CENTRAL
Here are all the facts, figures, and storylines to keep an eye on in Sacramento this weekend.
Cody Johnson VIP Flyaway Sweepstakes
ENTER TO WIN!
Three VIP experiences, one big winner: enter to join PBR CEO Sean Gleason for the ULTIMATE VIP experience at three incredible events.
PBR World Finals
Let’s Rock! Let’s Ride!
Kid Rock’s Rock N Rodeo + World Finals Championship. The biggest stage. The best riders. The baddest bulls.
Unleash The Beast
WHERE TO WATCH
Catch all the rank Unleash The Beast action on RidePass, YouTube, X, the PBR app and CBS!
2025 World Finals
IT ALL COMES DOWN TO THIS
Three-day ticket packages for the 2025 PBR World Finals: Unleash The Beast are on sale now!
